We’re rigorous about shipping.Even though our self-imposed two week deadlines are arbitrary, we respect them. We close our to-dos, write release notes, and bring in QA. If we’re going to ship, we’re going to ship like we mean it.
Source: Hitting our stride with Android by Dan Kim of Basecamp
I love that: we’re going to ship like we mean it. Shipping software can be arduous but when you respect your small milestones just as much as your large one’s it becomes natural to ship.
A “shipping stride” feels just like a running stride. When both are done right it’s like smooth poetry. As I always tell clients: “Ship early and often.”