Facebook goes all in on Play Beta Testing

 

Beginning today, the Android beta program will give users who opt-in access to the latest versions of Facebook for Android before the general release. Our goals with this program are to expand our pool of testers and gain feedback across a more diverse set of devices. Just by using the app and reporting issues, beta testers will be able to help us improve performance on a wide variety of Android devices we may have  otherwise been unable to test at scale.

Facebook posted this today. It falls in line with my thinking on Google’s efforts. Simply put and IMHO…the Play Store definitely provides one of the best developer experiences.